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Самые наглые случаи копирования рекламы

Pink_floyd 0 29 июня 2010 13:05:14 Просмотров: 7323 Комментариев: 4

Самые наглые случаи копирования рекламы


Одна и та же идея, сопровождаемая одним и тем же зрительным образом в разное время пришла в голову креативщикам из разных известных агентств.

К использованию одной и той же идеи в рекламе разных агентств можно конечно же относиться спокойно и называть это «таинственным совпадением» или «творческой переработкой». Но после вопиющих случаев, использования одной и той же фотографиив рекламе таких разных брендов как Dove и Epson, невольно встает вопрос о плагиате.

Идеи, как известно, витают в воздухе, и не исключена вероятность того, что одна и та же мысль одновременно пришла в голову нескольким людям. Но для того, чтобы одинаково визуализировать одну и ту же идею, двум агентствам, разделяемым временем и километрами, нужно как следует постараться.
Вслед за  таинственными совпадениями в ТВ-роликах мы обратили внимание на копирование идей и способов из реализации в печатной рекламе. Ниже представлено несколько примеров самых наглых случаев копирования рекламы.



Cable TV «Metropolis Intercom» 1999
Agency : BBDO Chile


Ladies Pro Golf on ESPN 2007
Agency: A bunch of Monkeys (Mexico)


SKY satellite TV 2006
Agency: 1861 United Milan (Italy)


Peace Queen Cup / Women Soccer 2007
Agency: LG AD Seoul (South Korea)


Barclays Bank Pension Plan 2002
Tagline: «Born again at 65 years old»
Agency: Ad Hoc Young & Rubicam (Spain)


Magali's Workout System 2010
Tagline: «We push you to the limit so you can feel alive again»
Agency: Road, Barcelona (Spain)


SNCB 2003
Tagline: «One day you'll forget about the road»
Agency: Grey Brussels (Belgium)


Decathlon Sport Stores 2010
Tagline: «Make room for hiking»
Agency: Young & Rubicam Paris (France)


CESVI Giant Condom Mob / AIDS Awareness 2009
Agency: Now Available (Italy)


Durex/Israel Aids Task Force 2010
Agency: Obsessive Creative Mkg (Israel)


Road Safety Ministry 2009
Agency: Zavod (Russia)


Or Yarok Road Safety, Anti drink driving 2010
Agency: Shalmor Avnon Amichay Y&R (Israel)


Brainobrain Jumeira Chil Dev Program 2009
Tagline: «For bright and imaginative young minds»
Agency: FP7 Dubai (UAE)


Marathon Kids 2010
Tagline: «The outdoors for your kids, the museum for their toys»
Agency: Latin Works Austin (USA)


Head Tennis Rackets – 1998
Tagline: «Shoot to kill»
Agency : JWT Lisbon (Portugal)


Nintendo Star Tennis 2000
Tagline: «Kill the game and your opponent»
Agency: Leo Burnett (Brazil)


The Gay Liberation Front of Catalonia 2005
Agency: TBWA Barcelona (Spain)


Israel Gay Youth Organization 2009
Tagline: «It's easier than you think»
Agency: Gitam BBDO (Israel)


V Energy Drink 2006
Tagline: «Beware of speeding»
Agency: Saatchi & Saatchi (China)


Olympikus Running Shoes 2010
Tagline: «Hi Performance Technology»
Agency: DCS Comunicações, Porto Alegre, (Brazil)


Milk producers of Lux 2008
Agency: Binsfeld (Luxembourg)


Viking Lawn Mower2009
Tagline: «Nothing cut the grass better»
Agency: Publicis Conseil Paris (France)


Land Rover 2005
Agency: Ogilvy & Mather (Mexico)


KTM 250 SX off-road motorbike 2009
Agency: DDB&Co Istanbul (Turkey)


Canac 2010
Tagline: «Hardware Made Easy»
Agency: LG2 Montreal (Canada)


Tramontina 2010
Tagline: «Build it easily»
Agency: DCS Porto Alegre (Brazil)


Volkswagen Touareg «Car Wash» 2004
Agency: DDB Istanbul (Turkey)


Land Rover «Car Wash» 2009
Agency: Saatchi & Saatchi Athens (Greece)


Priorin Shampoo 2008
Tagline: «Extra Volume Shampoo»
Agency: JWT Frankfurt (Germany)


Apoteket Swedish Pharmacy 2010
Agency: Forsman & Bodenfors (Sweden)


Caja Espana 2006
Tagline: «Express Money Transfer»
Agency: The Farm CF Madrid (Spain)


FxPro Money Transfer 2010
Tagline: «In speed we trust»
Agency: Freeger, Moscow (Russia)


Matchbox Toys 2001
Agency: Ogilvy & Mather (Brazil)


Hobby Town USA 2009
Agency: TunnelBravo, Mesa, Arizona (USA)


Land Rover 1998
Tagline: «the best 4×4xFar»
Agency: The Campaign Palace (New Zealand)


Seat Leon Cupra 2005
Agency : Grey Milano (Italy)


Sexy Magazine 1997
Tagline: «We know what goes on in a man's mind»
Agency: Fischer Justus Total (Brazil)


FHM Magazine 2009
Agency: Ogilvy & Mather (Singapore)


Copenhaguen Zoo Ambient 2009
Agency: Bates & Werksette (Denmark)


Le Choc des Titans/Clash of the Titans Ambient 2010
Agency: Unknown (Paris, France)


London City Poster 2009
Designed by: QuentinNewark – Atelier Works


Penguin Books 2010
Tagline: «Travel with words»
Agency: IESP João Pessoa (Brazil)


Molson Canadian Beer Cans 2006
Agency: ZIG Toronto (Canada)


BetClic Poker Online Gaming 2010
Agency: La Chose, Paris (France)


13e Rue TV «the crime channel» April Fool 2001
Agency: JWT Paris (France)


13e Rue TV «the crime channel» April Fool 2010
Agency: BETC Euro RSCG Paris (France)


Secretaria da Saude 2010
Agency: Agencia Matriz (Brazil)


Kimberly Clark 2010
Agency: Ogilvy & Mather (Costa Rica)


Stress Shoes 2006
Tagline: «Shoes can tell who you are»
Agency: Bruketa & Zinic Zagreb (Croatia)


Tervolina 2009
Tagline: «Because shoes matter»
Agency: BBDO Moscow (Russia)


Road Safety «Baby On Board» sticker on the back of the hearse. 2004
Tagline: «Buckle them up. The back seat too»
Agency: DDB Brussels (Belgium)


Road Safety Toronto «Baby on Board» 2010
Tagline: «80% of child seats are installed incorrectly»
Agency: Juniper Park, Toronto (Canada)


Nissan X-Trail SkiPower 2005
Agency: TBWA (Italy)


Land Rover Defender «Go beyond» 2010
Agency: Young & Rubicam (Italy)


IKEA Home Furnishings Bus Stop Ambient 2006
Agency: Deutsch New York (USA)


HomeBase Home furnishings Train Station Ambient 2010
Agency: Mindshare (United Kingdom)


36 Feria Libro/Buenos Aires 36 Book Fair 2009
Agency: Sentidos (Argentina)


Gandhi Bookstore/Books – Music – Video – Café 2010
Tagline: «Less Faces – More Books»
Agency: Ogilvy & Mather Mexico City (Mexico)


Road Safety 1999
Agency: Idea Company Ljubjana (Slovenia)


Road Safety/Verkehrs Wacht 2010
Agency: Scholz and Friends (Germany)


Land Rover Defender 2008
Agency: Young & Rubicam Dubaï (UAE)


Volkswagen Tiguan TDI 2010
Agency: Agence .V. (France)


Lycra Stretch 2001
Agency: Young & Rubicam (Brazil)


Canterbury Clothing Apparel «Incredibly tough» 2005
Agency: BBDO Cape Town (South Africa)


Evonik Chemicals 2008
Tagline: «who helps your teeth shine so white?»
Agency: KNSK Hamburg (Germany)


Trident 2009
Tagline: «long lasting whiteness»
Agency: JWT (Morocco)


Seat Leon Cupra 240 HP 2008
Agency: Grey Milano (Italy)


Volkswagen Scirocco 2009
Agency: Medina Turgul DDB Istanbul (Turkey)


Alberta Tourism Board Ambient 2007
Agency: Venture Communications Toronto (Canada)


Vitamin Water Ambient (Vancouver Olympic Games) 2010
Agency: Brokaw (Canada)

World's biggest BBQ 2002
Fundraising BBQ for Childhood Cancer
Agency: Euro RSCG (Australia)


Calgary Farmers' Market BBQ 2009
Agency: Wax Calgary (Canada)


Humo Magazine «Men's Magazine» 2007
Agency: Leo Burnett Buenos Aires (Argentina)


Jump! self promotionnal «boiling hormones for 15 years» 2010
Agency: Jump! Comunicação, Maringá – Paraná, (Brazil)


Old Lady's London Dry Gin 1988
Tagline: «A true original, born in Great-Britain»
Agency: Callegari Berville, Paris (France)


Dean's Finest Old Scotch Whisky 2010
Tagline: «Surprisingly mild»
Agency: Scholz and Friends Dusseldorf (Germany)


Canal Digital HD-TV 2008
Tagline: «HD-quality means five times better image!»
Agency: Grey Stockholm (Sweden)


Sky HDTV 2009
Tagline: «Discover the world in Hi-Definition»
Agency: Heye Group, Munich, (Germany)


Kawasaki 2002
Tagline: «reassuringly fast bikes»
Agency: TBWA Berlin (Germany)


Perodua Myvi 2007
Tagline: «Fast enough»
Agency: Naga DDB (Malaysia)


Eurostar Train 2004
Tagline: «directly to London»
Agency: Leg Agency, Paris (France)


V Line Trains 2010
Tagline: «The only way to get to the jazz festival»
Agency: McCann Melbourne (Australia)


BMW 1999
Tagline: «Winner of both the Paris-Dakar and Le Mans races in 1999»
Agency: TBWA Paris (France)


Volkswagen 2010
Tagline: «Congratulations to our 3 cars which won the Dakar Rally».
Agency: Agence V (France)


Samsung Washing Machines 2007
Agency: Cheil Worldwide (Korea)


Constructa Washing Machines «Keeps on working» 2008
Agency: GPS Advertising Tel Aviv (Israel)


Diesel Jeans 2005
Agency: Euro RSCG (France)


Taboo Jeans 2009
Agency: Unknown (Lebanon)


The Hairdressers 2007
Agency: MDA creative (United Kingdom)



Pineda Hait Transplant Clinic 2009
Agency: TBWA Makati City (Philippines)


laissepasfairelespervers.com 2006
Tagline: «Don't let the unrighteous do»
Agency: Ebb & Flow (France)


Casa Do Menor 2010
Tagline: «Set the kids free from abuse and violence»
Agency: Mc Cann Erickson (Spain)


Samu Social 115 Ambient (Homeless Awareness) 2005
Tagline: «Help give a roof to those who don't have one»
Agency: TBWA Paris (France)


Arrels Fundacio Ambient (Homeless Awareness) 2010
Tagline: «For many people in Barcelona this is their home. Give Barcelona a roof»
Agency: Altraforma, Barcelona, (Spain)


Monroe «Shock Absorbers» 2007
Agency: Joe Public Johannesburg (South Africa)


Dunlop «For smooth … comfortable ride» 2010
Agency: KID, Bangkok, (Thaïland)


NICEF Anti-Landmines «table soccer» Ambient 2008
Agency: Leo Burnett Frankfurt (Germany)


AACD «Anti-Landmines table soccer» Ambient 2009
Tagline: «Supporting children with disabilities»
Agency: Fischer America Sao Paulo (Brazil)


On Computing «Apple Repair-Service» 2001
Agency: Scholz & Friends Berlin (Germany)


MacHerman «Mac Repair Service» 2008
Agency: New Message Amsterdam (Netherlands)


Diet Pepsi 2001
Agency: BBDO Bangkok (Thailand)


KY Lubricant Gel 2009
Agency: Kolle Rebbe Hamburg (Germany)


BMW Mini «Rock legend» 2004
Agency: BBDO Milan (Italy)


Peugeot 207 «Spice Up your Life!» 2008
Agency: McCann Erickson Dakar (Senegal)








Rowenta Neo / Orchid with electric plug 2003
Agency: Publicis Conseil (France)


Ambi Pur / Orchid with electric plug 2009
Agency: Grey Worldwide Warsaw (Poland)


Fiat 2009
Tagline: «Going forward or backward, it's all the same».
Agency: Leo Burnett Sao Paulo (Brazil)


Mercedes-Benz 2009
Tagline: «Backwards as well as forwards»
Agency: Jung von Matt/Limmat, Zurich, (Switzerland)








Sabugosa Bookstore «Fat Batman» 2008
Agency: Fields (Brazil)


Active Life Movement «Fat Superman» 2009
Agency: Latin Works Austin, Texas (USA)


Supportpathfinders.org «lifelike stickers» ноябрь 2008
Agency: Serve Marketing, Milwaukee (USA)



Youth Off the streets «Lifelike posters» Декабрь 2008
Agency: Lavender Sydney (Australia)


Pro smokefree 2005
Agency: Fahrnholz & Junghanns & Raetzel, Munich (Germany)


ADESF association 2008
Agency: NeogamaBBH (Brazil)


Band-Aid «100% waterproof» 2008
Agency: JWT (Brazil)


Boots «Waterproof plasters» 2009
Agency: McCann Erickson Bangkok (Thailand)


World Vision (Public Service) 2000
Agency: TBWA Frankfurt (Germany)


The Star – operation snowball 2009
Tagline: «with your help this could be a real blanket»
Agency: Volcano Advertising (South Africa)


Goteborgs Symfoniker Orchestra 2004
Agency: SCP Goteborg (Sweden)


Duracell Batteries – 2009
Tagline: «Our most powerful battery ever»
Agency: Ogilvy & Mather Paris (France)


Roca Taps 2003
Tagline: «Narcissist? Maybe…»
Agency: Publicis Casadevall, Barcelona (Spain)


ISCA Taps 2009
Tagline: «Beautiful taps»
Agency: FoxP2, Cape Town (South Africa)


Betalebanon.org «adopt a dog» январь 2009
Tagline: «you won't come home to this»
Agency: Leo Burnett, Beirut (Lebanon)


Stockholms Hundforum октябрь 2009
Agency: Jung von Matt, Stockholm (Sweden)



Donna Benta Flour 2007
Agency: Lew Lara TBWA (Brazil)


La cucina italiana magazine 2009
Claim : «Your product will look more tempting in La Cucina Italiana»
Agency: D'Adda, Lorenzini, Vigorelli, BBDO, Milan (Italy)



Kit Kat «Have a break» 2008
Agency: JWT Dubaï (UAE)


Routon GPS 2009
Agency: ZR4218AD, Shanghai, (China)


Asthma Info Website 2001
Agency: ACHT99 Kommunikation (Germany)


Asthma Foundation 2009
Tagline: «Help New Zealand Children breathe easier»
Agency: Ogilvy Auckland (New Zealand)


Labelle Women Razors 2003
Agency: Mindspace (India)


Gillette Fusion Razors 2009
Tagline: «We love a challenge»
Agency: BBDO NY (USA)


Playland «You are here» 2003
Agency: DDB Vancouver (Canada)


Alka Selzer Hangover Relief 2009
Agency: BBDO (Khazakstan)


S.O.S Pregnancy 2000
Agency: Nova Publicidade (Portugal)


Clearblue Pregnancy Tests 2009
Agency: Leo Burnett Milan (Italy)


Braun Nose Trimmer 2007
Agency: BBDO Dusseldorf (Germany)


Elta Nose Trimmer 2008
Agency: KNSK (Germany)


Playboy «Guys, pray for rain» 2002
Agency: Rempen & Partner (Germany)






источник




Calvin Klein Underwear 2009
Agency: Chosun University, Gwangju (South Korea)






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avdeevacco 0  – 12 февраля 2011 19:33:59
2
хииииииииии. Замечательно
cashflow20 0  – 10 февраля 2011 20:53:39
0
просто супер - было с чего поржать.
mycreditmanager 0  – 10 февраля 2011 14:55:58
2
Улетные
Agusta_brutale 0  – 10 февраля 2011 11:17:07
0
Радугу многие копируют :)